simple; we are a bunch of Beekeepers, selling our own honey!!!
The company itself, Australian
Beekeepers Direct, is the brainchild of Kieren
He got the idea one day, not sitting on the bush dunny, but as
good as, after having yet another conversation with a fellow beekeeper
about the state of the honey industry in Australia.
was sick of having the same conversation with fellow beekeepers
about the same old things – how consumers were drifting away from honey,
and the main reason was pretty simple and understandable – consumers
weren’t getting the best honey served up to them, I know, I wouldn’t
buy it myself, not when I know what the really good stuff we get
straight out of the hives tastes like. But once the honey left
us, we had no
control over what happen to it, it would end up somewhere in a
blended product on the supermarket shelf, having lost so much of
Anybody I spoke to just confirmed this – we’d give them
our honey to taste and we’d always get the same response – why
doesn’t supermarket honey taste like this? .
Not everyone can get to a growers’ market or out into the country
to buy honey directly from us, so I thought why not bring the growers’ market
into the supermarket itself? Give consumers the chance to buy the same
honey they’d buy if they met us at a farmers’ market but
make it easy for them to do it on a daily basis when they’re
picking up their groceries from the supermarket.